About SFC

Robert Phipps - Key Strategist

Started his career in Retail industry followed by Operations within a Blue-Chip South African company.
Subsequently, embarked on his own venture in the building industry, successfully operating as a top performing Franchisee. Having missed the corporate environment, Robert joined a U.A.E based Duty Free Company spearheading setting up of their projects globally, and in turn, travelling extensively. With South African roots calling, he decided to develop a brand of Fireplace- ‘SFC’ from its base in the beautiful city of Cape Town. Focusing on delivering multiple services under one roof, Robert had the vision for Southern Fireplace Company clearly chalked out - “A one stop shop for home and industrial solutions”. He mainly focuses on ideating and implementing strategic, organic and inorganic growth processes within the organization and also accelerating cross border business partnerships.